Five girls from our sales team will be attending the PLRB conference in March in Seattle, WA. We were in a meeting three weeks ago brainstorming ideas of how to get adjusters to our booth. We wanted a creative activity or eye catching display that would bring out more adjusters to our booth versus our competitor's booths.
We are celebrating 20 years of service and thought a great theme for this year's booth would be "Celebrating 20 Years of Service" and we decided this would be the year that we gave back. During the two days at the conference, the 5 girls from our sales team will be building 20 bikes to symbolize each of the years we have been a company. We will draw adjusters to our booth by simply asking them to stop over and help us build a bike.
We sent out a mass email to our adjusters with the subject line: Will you be there? And the body of the email simply stated: "Will you be at the PLRB conference in Seattle, WA on March 23rd & March 24th. If so, stop by our booth and help us with our heart warming activity." Right away we had many responses from people saying they were coming, but more so, they were curious to know what our "heart warming" activity was going to be. This planted the seed and helps Market our booth!
At the end of the two days we will be donating the 20 bikes to local underprivileged children. The day following the close of the conference we wanted some sort of bike give away ceremony where we present the bikes to the children. This is where I stepped in. It was my job to source the children we would be donating the bikes to and to plan some sort of short give away ceremony on Wed. March 25th.
I searched high and low and left many un-returned voice mails and finally got in touch with M.W. at the downtown Seattle Boys and Girls Club. After communicating for over a week we came up with the 20 kids from two nearby Clubs that we will be building the bikes for.
Boys 13-16 yrs: 6 bikes total
Girls 13-16 yrs: 4 bikes total
Boy 12-13 yrs: 1 bike total
Girl 12-13 yrs: 1 bike total
Boy 10 yrs: 1 bike total
Girl 10 yrs: 1 bike total
Boy 8 yrs: 1 bike total
Girl 8 yrs: 1 bike total
Boy 6 yrs: 2 bikes total
Girl 6 yrs: 2 bikes total
Total bikes: 20
Next, using the ages and gender of the children I had to source the bikes. We wanted to be sure that the bikes we purchased we not already assembled and we needed to figure out how to get 20 un-assembled bikes to the conference. Unfortunately, we cannot have them delivered to the meeting space because there are very specific rules and fees when it comes to booth supplies. So instead we purchased the bikes from Wal-Mart.com and ordered them "site to store" which means we basically bought them online and we are having them delivered to the Wal-Mart closest to our hotel in Seattle. We can then arrive at the "site to store" area in the Wal-Mart and pick up our already purchased bikes. :)
Next I had to source a place to hold the bike give away ceremony. I could not do it where the PLRB conference is taking place, so I called the Catering and Event Planning Department at the Seattle Sheraton where we will be staying in Seattle. M.W. from Boys and Girls Club will be bringing ten of the twenty children to the ceremony so our sales girls can present them with the bikes.
I have been a busy busy BUSY girl these past few weeks playing phone tag and researching and requesting permission for purchase along the way, but as of Monday everything has fallen into place and I am SUPER EXCITED!!!
I cannot wait to see pictures of the event (since I will not be able to attend) and of course I will be posting pictures upon their return from Seattle!
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